As much as marketing is important and that your company would love to do something different, you should always make sure you are ethical in you marketing. Your campaigns should not mislead or encourage your target market for any unethical acts or purchases. Following are some areas that needs special focusing in terms of ethical marketing.
Customer information should never be disclosed unless it is requested by law. Some organizations engage in selling databases of sensitive information without the consent of the specific individual. Sometimes, even purchasing personal information of a specific target market could be against the law if the members of the specific target group has a non-disclosure agreement in place. A Hong Kong production companies would know how to follow ethics but it is important that you discuss on this if you have any doubt. Therefore, if you are engaged in any of the above you need to understand that you are going against marketing ethics and some cases might even be against the law.
There are certain ethics you need to follow when you pick a target market. Some target markets tend to be more vulnerable than another. You need to make sure you are following proper ethics when you pick children or the elderly as your target audience for your campaigns. Further, there shouldn’t be any restrictions when it comes to races or religions unless it is very specific to any of it. People in your target audience should not feel threatened or restricted in any sort. You will need to carry out proper and ethical research to make sure you follow proper marketing campaigns.
There are many pricing strategies that could be followed by an organization to sell their products. Some pricing might cause chaos and even situations such as price wars. Therefore, you need to make sure that you are not being unfair or unrealistic in your pricing for products. You cannot price a specific product unrealistically high just to promote a substitute of a lower price. You need to be ethical when you carry out pricing decisions. If proper pricing is not done, you will ultimately lose your customers and all your efforts to retain and gain customers will be unsuccessful.
This is one of the most important areas that needs special focus when you are carrying out promotions. Advertising is how you reach your customers and all your content production regardless of it being digital content production or not should be ethical. Inappropriate language or graphics should not be used for the sake of advertising. Proper channels should be used when advertising on sensitive subjects.
In conclusion, it is important that you follow proper guidelines and ethics when you carry out your marketing campaigns.